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For ADEX contestants Design Journal and DesignJournalmag.com offer the ultimate combination of exposure and reach to your target market!
Design Journal's strong following of Interior Designers and related professionals religiously turn to Design Journal for the latest and greatest in designer furnishings! Now with the addition of the new DesignJournalmag.com they have even more choices and resources.
With our special, Ultimate in Cross Marketing Program , exclusively for ADEX participants, every dollar you budget for advertising in Design Journal gets you an equal amount of advertising; in Design Journal's Product Showcase section, DesignJournalMag.com's Product Gallery and DesignJournalMag.com's Weekly Top 40 absolutely free!
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| How it Works: |
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 Why the Design Journal is so great: |
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Design Journal is the international quarterly trade magazine for interior designers, architects and facility managers, reaching nearly 60,000 active interior designers per issue. Specifiers eagerly look to Design Journal for innovative new products, like yours.
Each issue of of Design Journal introduces hundreds of new furnishings available for specification.
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 Product Showcase |
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The Product Showcase section in Design Journal is where hundreds of new products are introduced to the design community each issue. Designers see Product Showcase as their best resource for new furnishings.
The cost of a Product Showcase feature is $400 per product, but for a limited time for every dollar you spend on Design Journal advertising, you receive equal credit toward Product Showcase features absolutely free !
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 The new Design Journal Website |
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The new Design Journal Website, which will be formally introduced January 5, 2004, represents the next big step in Design Journal's continuing efforts to bring designers and specifiers the most comprehensive product coverage in the industry.
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 Online Product Gallery |
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The heart and soul of DesignJournalMag.com is the extensive Product Gallery, a searchable database featuring thousands of furnishings designers can search through to locate great resources for their projects.
Category searches bring up thumbnails of possible products.
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Designers click on a thumbnail to access a detailed product page, which helps them make apples-to-apples comparisons with other products under consideration.
Buttons on the product page allow designers to access more detailed information such as specifications, delivery times, etc.
Best of all, the “Other Products” button allows designers to see all of your other products on the site.
Advertising in the Product Gallery section of designjournalmag.com is highly cost-effective at just $20 per product per quarter or just $6.67 per month. But as an ADEX participant, for a limited time, time for every dollar you spend on Design Journal advertising, you recive equal credit toward Product Gallery features absolutely free!
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 Weekly Top 40 |
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The absolute most timely and interactive vehicle for introducing your products to the marketplace is the amazing Weekly Top 40.
The Weekly Top 40 consists of 40 new product introductions submitted by advertisers from DesignJournalMag.com's Product Gallery, which are emailed directly each week to Design Journal subscribers.
Designers absolutely love this free service because it makes the process of discovering new products for their projects simple and easy. The Weekly Top 40 is a section in DesignJournalMag.com, so when designers receive their e-mail each week, they have instant access to all of your other products featured in the Product Gallery.
Advertisers pay $400 per product to be featured in the Weekly Top 40 for a week. For a limited time, as an ADEX participant, for every dollar you spend on Design Journal advertising, you receive equal credit toward Weekly Top 40 advertising absolutely free!
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| Example A |
Normal
4x Rate |
Special
4x Rate |
Product Showcase
Credit ($400 ea.) |
Weekly Top
40 Credit
($400 ea.) |
Web Gallery Credit
($20 ea. /3 mos.) |
Total Program
Value |
Your Total
Investment |
| Full Page 4 Times |
$5,908 |
$4,372 (26% off) |
$17,488 |
$17,488 |
$17,488 |
$76,096 |
$17,488 Or $4,372 per Insertion |
| Example B |
Normal 2x Rate |
Special 4x Rate |
Product Showcase Credit ($400 ea.) |
Weekly Top
40 Credit ($400 ea.) |
Web Gallery Credit ($20 ea. /3 mos.) |
Total Program Value |
Your Total Investment |
| 1/2 Page 2 Times |
$3,474 |
$2,779 (20% off) |
$5,558 |
$5,558 |
$5,558 |
$23,622 |
$5,558 Or $2,779 per Insertion |
| Example C |
Normal 1x Rate |
Special 4x Rate |
Product Showcase Credit ($400 ea.) |
Weekly Top
40 Credit ($400 ea.) |
Web Gallery Credit ($20 ea. /3 mos.) |
Total Program Value |
Your Total Investment |
| 1/4 Page 1 Time |
$2,127 |
$1,808 (15% off) |
$1,808 |
$1,808 |
$1,808 |
$7,551 |
$1,808 |
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More Information
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